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Research: To Get People to Embrace Change, Emphasize What Will Stay the Same
Common wisdom in management science and practice has it that to build support for a change project, visionary leadership is needed to outline what is wrong with the current situation. By explaining how the envisioned change will result in a better and more appealing future, leaders can overcome resistance to change. But our research, recently published in the Academy of Management Journal, leads us to add a very important caveat to this.